Start-Up of the Year 2025
Recognised for our battery storage optimisation software, which helps homes and businesses cut cost and carbon.
Visit Solar & Storage Live
We build software that helps people take control of their energy use, cut costs and reduce carbon, without the complexity.
Our mission
The clean energy transition isn't only about generating more renewable power. It's about using it in the smartest way possible.
We're a Cambridge-based climate tech company on a mission to decarbonise energy demand. Our software connects and optimises small-scale solar, battery storage and other low-carbon technology, turning it into intelligent, decentralised energy networks.
The result is lower bills, lower carbon, and a cleaner, more resilient energy system.
Why we exist
The energy we use is getting greener, but not fast enough. Grid bottlenecks mean clean power is sometimes wasted, and we even pay wind farms to switch off. Meanwhile, households and businesses face high and volatile prices.
We're here to fix that, by making sure more of the energy we use is low-carbon, local and good value.
Who we help
Our platform works with many inverter and battery manufacturers and shifts energy use to when it's cheapest and cleanest, without new hardware or a site visit.
Every day, our software processes weather forecasts, prices and grid carbon intensity to plan when each system should charge and discharge.
Our values
Independence and transparency. We work for our customers, not the energy companies.
Innovation and sustainability. We use the best technology we can to speed up the energy transition.
Simplicity and accessibility. No site visits, no extra hardware, no hassle.
Community and collaboration. We connect people, kit and ideas to build a cleaner, fairer energy system.
Founder, CEO & Technologist
Entrepreneur and technologist specialising in energy systems, software and distributed energy. Tom founded Decent Energy to solve demand-side management at scale.
He defines the company's vision and strategy, and leads the development of Decent Energy's products and technology platform.
By developing the software and architecture that unlock the potential of demand-side management, he enables customers to cut energy costs and carbon emissions — while laying the foundations for a smarter, more resilient electricity grid.
Fractional CCO
C-level executive with experience spanning cyber security, semiconductors, IP, SaaS, IoT, AI solutions and data analytics, with a strong track record in go-to-market strategy, partnerships, and scaling organisations in complex industries.
John is responsible for commercial strategy, overseeing sales, marketing and customer-facing growth — focused on turning strategy into revenue, market expansion and strong customer value.
By deeply understanding customer needs, solving their problems in a clear and reliable way, and making the whole experience easier, faster and more relevant.
Fractional CMO & CX Design Lead
A career spanning customer experience and sustainability in the built environment, including as a successful podcaster (Zero Ambitions) and editor of Passive House Plus magazine.
Dan shapes Decent Energy's customer experience and brand positioning, bringing an outside-in perspective from the wider sustainability industry.
By combining deep customer experience expertise with sustainability credibility, he helps make sure our proposition resonates with the customers and partners who matter most.
Fractional COO
Operator specialising in turning strategy into execution, with over a decade of experience across operations, strategy and commercial — keeping a fast-scaling startup focused and moving.
Steph drives operational efficiency and delivers the mid-term strategy, keeping Decent Energy aligned and priorities on track while supporting commercial growth.
By keeping delivery sharp and the business joined-up, she makes sure the cost- and carbon-saving features customers rely on ship faster and scale smoothly as we grow.
Fractional CFO
Qualified as an accountant at Deloitte, Jason has since been CFO at a number of renewable energy companies, from start-ups to a NYSE-listed group.
He draws on that financial expertise and his experience in the renewables space to provide strategic financial oversight for Decent Energy.
By leveraging his extensive network in the renewables space, Jason helps Decent Energy identify opportunities and strategic partnerships to maximise our impact.
Reporting Analyst
Analyst with several years' experience in the energy and sustainability sector, and a whizz at Power BI and Python.
Oleh builds the reporting and data tools that turn raw energy data into clear, actionable insight for customers and the team.
By making complex data simple and understandable, he helps customers see exactly what their energy performance means and where the savings are.
Lead Backend Developer
Outstanding, experienced backend software developer with a track record of architecting robust integration and data solutions.
Val designs and builds Decent Energy's backend and integration solutions — the engine room connecting our platform to customer systems and devices.
By making everything click together behind the scenes, he ensures our platform is reliable, scalable and ready to integrate with whatever our customers need.
Marketing & Design
A designer with over a decade's worth of experience who turns science into art, with a talent for bringing brands to life through thoughtful, impactful visual design.
Lyndsay owns Decent Energy's brand and design, ensuring customers feel supported and informed at every touchpoint.
By making our story clear and compelling, she helps customers understand and trust the value Decent Energy delivers.
Founding Product Owner & Data Scientist
A physics graduate from the University of Manchester with a strong foundation in data science and analysis.
Luke uses data science to help customers understand what their data means, and to continuously improve Decent Energy's optimisations.
By turning raw data into clear insight and sharper optimisations, he helps customers get more value and savings from every kWh.
Lead Front-end Developer
Brilliant front-end developer who has worked on award-winning customer experiences, with deep expertise in front-end design and integration development.
Kai leads the design and build of Decent Energy's front-end products, shaping how customers interact with our platform every day.
By creating best-in-class user experiences, he makes sure customers find our platform simple, intuitive and enjoyable to use.
Non-Executive Director
Energy executive and transformation leader with extensive experience scaling digital energy businesses, organisational design and commercial growth. Former Managing Director, Germany at Tibber.
Marion provides strategic guidance to the Board and leadership team — challenging decisions, supporting growth strategy and contributing deep expertise in the European energy market.
Drawing on hands-on experience building and scaling digital energy businesses, she helps shape strategic decisions that enable Decent Energy to grow sustainably and deliver lasting value for customers.
Recognised for our battery storage optimisation software, which helps homes and businesses cut cost and carbon.
Visit Solar & Storage Live
NVIDIA supports Decent Energy with AI expertise to improve our models and bring cost and carbon down further, faster.
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Innovate UK Business Growth (previously Innovate UK EDGE) backs the pioneering businesses that drive economic growth.
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F6S backs founders tackling the biggest environmental, social and economic challenges.
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A sustainable workspace where impact-driven enterprises collaborate and grow.
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Basck provides funding and IP expertise to 100 start-ups driving climate solutions.
Visit BasckWhether you run a school, a business or an installation company, we'd like to hear from you.